SEO report of trendwatching2.com

Redirected to trendwatching.com/

TrendWatching | Consumer trends and insights from around the world

trendwatching.com/

Our trends, insights and tools enable 250,000+ future-focused professionals in 180+ countries to build brands that matter, and products that delight.

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : trendwatching.com/

Character length : 18

Title
TrendWatching | Consumer trends and insights from around the world
Description
Our trends, insights and tools enable 250,000+ future-focused professionals in 180+ countries to build brands that matter, and products that delight.
Keywords (meta keywords)
Trends, Consumer trends, Global Consumer trends agency, insights and innovation opportunities, retail trends, trend watching, STATUS SEEKERS, BETTERMENT, YOUNIVERSE, LOCAL LOVE, PLAYSUMERS, EPHEMERAL,

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: TrendWatching | Home - TrendWatching
description: Our trends, insights and tools enable 250,000+ future-focused professionals in 180+ countries to build brands that matter, and products that delight.
url: http://trendwatching.com/
site_name: TrendWatching
image: http://trendwatching.com/x/wp-content/uploads/2014/08/TrendWatching-ICONvariation-1.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://trendwatching.com/robots.txt
User-agentDisallowed for the search engines
*
  • /_/
  • /trial/
  • /assets/includes/
  • /movabletype/
  • /cn/premium/index.php
  • /de/premium/index.php
  • /es/premium/index.php
  • /fr/premium/index.php
  • /kr/premium/index.php
  • /nl/premium/index.php
  • /pt/premium/index.php
  • /tr/premium/index.php
  • /testpage/
  • /assets/includes/premium/allclients-link-es.php
  • /assets/includes/premium/testimonials-top3.php
  • /50tips
  • /_translations/de/trends/presumers/
  • /trends/2003/09/


 Social

Social Engagement

Linkedin675

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
TrendWatching | Consumer trends and insights from around the world

Character length : 66

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
12581500
Heading structure in the source code
  • <H1> "What will your customers want next?"
  • <H2> Our consumer trends, insights & tools will empower you to build brands that matter, products that delight and campaigns people can't stop talking about.
  • <H3> A few of our clients
  • <H2> WHAT WE HELP WITH
  • <H2> Strategy
  • <H2> Inspiration
  • <H2> Analysis
  • <H2> Culture
  • <H2> OUR PRODUCTS & SERVICES
  • <H2> Premium
  • <H3> Our end-to-end online trend intelligence platform. Trusted by 1200+ future-focused organisations, in 60+ countries.
  • <H2> Academy
  • <H3> In-person and online training, to build trend foresight and creative ideation skills for growth.
  • <H2> Live
  • <H3> Our trend experts based in Singapore, Amsterdam, New York, London, Lagos and São Paulo have delivered 400+ keynotes in more than 50 countries.
  • <H2> TALK TO US
  • <H2> From general trend needs to custom projects, our Business Development Directors are always available to answer your questions.
  • <H4> EUROPE, MIDDLE EAST AND AFRICA
  • <H4> NORTH AMERICA & SOUTH-CENTRAL AMERICA
  • <H4> ASIA-PACIFIC
  • <H3> FREE PUBLICATIONS
  • <H2> TrendWatching Quarterly: the definitive viewpoint on consumerism’s most pressing issues.
  • <H4> TrendWatching Quarterly
  • <H4> May 2017
  • <H2> Truthful Consumerism
  • <H4> Regional take
  • <H4> May 2017
  • <H2> Truthful Consumerism in Africa
  • <H4> Regional take
  • <H4> May 2017
  • <H2> Truthful Consumerism in Asia
  • <H4> Regional take
  • <H4> May 2017
  • <H2> Truthful Consumerism in Latin America
  • <H3> Community
  • <H4> TW:IN
  • <H2> Our Spotter community
  • <H3> Features
  • <H4> News
  • <H2> A day in the life of TrendWatching
  • <H4> Jobs
  • <H2> We're hiring!
  • <H4> Media
  • <H2> The Rise of SNOBMODDITIES
  • <H3> Media mentions
  • <H2> Do more with TrendWatching
  • <H2> Subscribe to TrendWatching Quarterly
  • <H2> Follow us
  • <H2> Email our Offices
Word cloud
  • email7
  • trendwatching6
  • consumerism6
  • new6
  • trend5
  • clients5
  • overview5
  • business5
  • truthful5
  • live5
  • singapore4
  • read4
  • york4
  • brands4
  • development4
  • london4
  • free4
  • news4
  • academy4
  • premium4
  • countries4
  • america4
  • office3
  • give3
  • call3
  • products3
  • africa3
  • latin3
  • take3
  • director3
  • lagos3
  • all3
  • two3
  • empowerment3
  • regional3
  • quarterly3
  • truths3
  • jobs3
  • learn3
  • amsterdam3
  • innovations2
  • online2
  • training2
  • analysis2
  • wilson2
  • join2
  • subscribe2
  • professionals2
  • community2
  • rise2
  • media2
  • publications2
  • toh2
  • yeo2
  • josephine2
  • ellie2
  • damashek2
  • innovation2
  • paulo2
  • são2
Keyword matrix
wordtitledescriptionsheading
email
trendwatching
consumerism
new
trend
clients
Two Word cloud
  • new york4
  • two truths3
  • read more3
  • business development3
  • more regional3
  • development director3
Three Word cloud
  • two truths for3
  • business development director3
  • regional take may2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 43 images on this web page.

Alternate attributes for the following 40 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.20
Flesch Reading Ease
57.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.80
Dale–Chall Readability
7.30
SMOG Index
8.50
Spache Readibility
5.00
Number of letters
3082
Number of words
596
Number of sentences
160
Average words per sentences
4
Number of syllables
1027
Syllables in words
1028
Average syllables in words
1.72
Number of words in first three syllables
133
Percentage of word / syllables
22.32
Words not in Dale-Chall easy-word list
270
Words not in Spache easy-word list
173

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://trendwatching.com/x/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://trendwatching.com/x/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://trendwatching.com/x/wp-content/themes/tw/js/modernizr/modernizr-flex.js?ver=4.7.2
  • http://trendwatching.com/x/wp-content/themes/tw/js/download-tracker.js?ver=4.7.2
  • http://trendwatching.com/x/wp-content/themes/tw/dist/js/rAF.js?ver=4.7.2
  • http://trendwatching.com/x/wp-includes/js/wp-embed.min.js?ver=4.7.2
  • http://trendwatching.com/x/wp-content/themes/tw/js/greensock/TweenMax.min.js?ver=4.7.2
  • http://trendwatching.com/x/wp-content/themes/tw/js/scrollmagic/minified/ScrollMagic.min.js?ver=4.7.2
  • http://trendwatching.com/x/wp-content/themes/tw/js/scrollmagic/minified/plugins/animation.gsap.min.js?ver=4.7.2
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://trendwatching.com/x/wp-content/plugins/wp-minify-fix/min/?f=wp-content/themes/tw/dist/css/normalise-4.1.1.css,wp-content/themes/tw/dist/css/pure-min.css,wp-content/themes/tw/dist/css/style-sass-live.css,wp-content/themes/tw/dist/css/swiper.min.css&b=x&m=1494841995
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 59 different links.
Internal links: 54
External links: 5

External links:

Link text (anchor) Link strength
https://www.facebook.com/trendwatching
https://twitter.com/trendwatching
https://www.linkedin.com/company/trendwatching-com
https://plus.google.com/118035904263017108894
https://www.instagram.com/trendwatchinglive

Internal links:

Link text (anchor) Link strength
http://trendwatching.com
Free
Latest: Truthful Consumerism
– Global
– Africa
– Asia
– Latin America
Previous Trends
Premium
Overview
Features
Clients
Plans and Pricing
Live
Overview
Speakers
Keynotes
Calendar
Academy
Overview
Workshops
For Enterprise
For Educators
Method
Overview
The Book
About
Overview
News
Jobs
Log in
HOME
ABOUT
Learn more
Learn more
Learn more
TrendWatching QuarterlyMay 2017Truthful ConsumerismThe future of consumerism in a new age of populism, polarization and post-truth! Read more
Regional takeMay 2017Truthful Consumerism in AfricaEmpowerment and tolerance: two truths for African brands to run with Read more
Regional takeMay 2017Truthful Consumerism in AsiaAspiration and empowerment: two truths for Asian brands to focus on Read more
Regional takeMay 2017Truthful Consumerism in Latin AmericaTransparency and empowerment: two truths for Latin brands to innovate around Read more
TW:INOur Spotter communityJoin the 3000+ professionals in 55 countries sharing the latest & greatest innovations.
NewsA day in the life of TrendWatchingLIVE bookings. Featured publications. New additions to the family.
JobsWe're hiring!Check out our open positions in Amsterdam, London, New York and Singapore...
MediaThe Rise of SNOBMODDITIESTatler picks the brains of Acacia Leroy, our APAC Trend Analyst, to discuss the surprising rise of boutique luxury products.
View all
FREE
LIVE
NEWS
JOBS
PREMIUM
TW:IN
ACADEMY
PEOPLE
Cookie & Privacy Policy

 Website security

IP
159.203.121.190
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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